Nuestra más reciente obsesión es el nuevo perfume de Valentino que lo tiene todo.
Se llama Valentina, un encantador juego de palabras que nos hace cuestionar el por qué no lo habían utilizado antes.
La botella, romántica y de apariencia vintage, tiene tres jazmines en color pastel que parecen brotar del frasco.
El aroma, que se inspiró en la guapa Freja Beha, es una mezcla femenina-floral-frutal de jazmín y fresa silvestre.
La campaña nos describe la espontaneidad y rebeldía de la mujer Valentina. Ésta fue desarrollada por dos creativos: la imagen editorial que corrió a cargo del estupendo David Sims y el corto que dirigió Johan Renck. Este último presenta a Freja Beha como una heredera que recorre las calles y el circuito underground de Roma con un vestido de la colección de la colección de primavera 2011.
Te dejamos los dos trabajos. ¡Disfrútalos!
Por Marco Cuevas
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